![]() ![]() ![]() If organisations want to maximise usage of online channels, my view is that a distinct, detailed online value proposition (OVP) must be developed for the target audiences. Today, it’s perhaps best called a digital value proposition (DVP). I have recommended creating an Online Value Proposition (OVP) in my books for many years. ![]() Making your marketing more customer-centric using the 6Cs of digital marketing
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